Calculate your ROI for mobile advertising

company_cutetown

30 July 2014

Any marketing expert is ready to invest in attracting users only if the money back with a profit is provided. The larger the amount of income we receive from users of any advertising channel, the greater the amount of the advertising budget is profitable to invest in it.

Until today, ROI calculation had to be performed manually, selecting a group of acquired users from different channels and considering the income they bring. Devtodev allows you to automate this process: you can now set the price for each campaign in our traffic analysis system, and we’ll automatically calculate ROI based on data on income received from these users for the chosen period of payments.

In addition to ROI we are able to calculate even more metrics for acquired users.

Payment count — number of transactions made by users, acquired at the selected period of campaign. To calculate this metric you can set a certain period of payments, so that the number of transactions made by these users for the chosen period would be calculated.

Payment sum —gross received from the users, acquired at the selected period of campaign. To calculate this metric you can set a certain period of payments, so that the gross received from the users for the chosen period would be calculated.

Paying users — number of users, acquired at the selected period of campaign, who made at least one transaction for the whole lifetime in the app.

ARPU — average revenue per user for the users, acquired at the selected period of campaign. To calculate this metric you can set a certain period of payments, so that the ARPU for these users for the chosen period would be calculated.

Paying conversion — percentage of users from the total amount of users, acquired at the selected period of campaign, who made at least one transaction for the whole lifetime in the app.

ARPPU — average revenue per paying user for the users, acquired at the selected period of campaign To calculate this metric you can set a certain period of payments, so that the ARPPU for these users for the chosen period would be calculated.

Installs Cost — cost of all application downloads for the chosen period, according to the specified price of on download for the advertising campaign. The price of one download is set in the advertising campaign settings.

CPI — Cost per Install — final cost per one download of the app for the selected period of advertising campaign. Calculated as the ratio of the cost of all installs ( Installs Cost metric) to the number of installs (Installs metric) for the chosen period.

ROI — Rate of Investment — is the ratio (percentage) of the gross, received from the users, acquired at the selected period of campaign, to the cost of all installs. To calculate this metric you can set a certain period of payments, so that the gross received from the users for the chosen period would be calculated.